ME2: Horizontal Collaboration

Thanks for visiting ME2: Monday Enterprise 2.0…my weekly foray into exploring professional and personal topics on the tip of my mind.

From the desk of @TheBrycesWrite:

Horizontal Collaboration (AND Vertical Collaboration)

I have been using the term “Horizontal Collaboration” recently to describe to colleagues a key objective of our Enterprise 2.0 efforts – better enabling cross-silo community collaboration. This illustration also incorporates Andrew McAfee’s E2.0 Target Analysis concept to demonstrate the opportunity of encouraging culture and technology to better enable Horizontal Community Collaboration – significantly higher throughput of converting Potential Ties into Weak and Strong ties.

I am not pretending that the Enterprise 2.0 “movement” invented communities. Workers in the corporate environment have certainly operated in horizontal communities longer than I’ve been around, however, the means by which these communities have had to populate/share/communicate/persist have been a rate-limiting factor. Community originators and participants have been forced to work with business capabilities and culture rooted in Vertical Collaboration, resulting in high entry barriers, poor participation and attempts at knowledge sharing left poorly consumed, etc. Technology tools targeted at Horizontal Collaboration in combination with more transparent work behaviors can turbo-boost the benefits of organic communities within an organization.

It is also important to point out that advocating Enterprise 2.0 / social collaboration isn’t necessarily the equivalent to denouncing all forms of Vertical Collaboration. Each have their value and their place for particular types of work. Advocating Enterprise 2.0 / social collaboration is the recognition that we’ve found something effective at filling in the knowledge gaps left by traditional Vertical Collaboration methods that prevent organizations from maximizing the capacity of their people. Thus, encouraging the use of capabilities and behaviors that fill those gaps – Web 2.0 / social media inspired methods proving to be effective for Horizontal Community Collaboration – will complement your traditional collaboration methods well.

The trick then becomes 1) Aggregating the user experience of both styles of collaboration as to not add clutter to already inundated employees and 2) Education on easily identifying the unique merits of each method and how to make choices to maximize their contributions within each.

Fellow Enterprise 2.0 Adoption Council member Stan Garfield shared with us this week his incredible Communities Manifesto. And I thought his table (copied here) was a great educational tool for clarifying the reasons and benefits of Horizontal (Community) vs. Vertical (Team) collaboration of a person’s work/knowledge:

	Communities	Teams
Purpose	Learning Problem-solving Innovation	Mission accomplishment
Motivation	Voluntary	Assigned
Duration	Ongoing	Finite
Interaction	Asking and answering questions Sharing knowledge Reusing good ideas Solving problems for one another Brainstorming new ideas	Sharing documents and files Using a shared calendar Attending regular conference calls and meetings Maintaining a list of team members Editing shared documents
Alignment	Practice Interest	Responsibility

Getting Real with E2.0 – My best example from the week of people using E2.0 to generate value in the work environment:

Most blogs that are authored and published within Lilly’s collaborative environment are either 1) Authored by a single person or 2) Authored by a small group of people but for the intent of pushing knowledge out to people not a part of the small group.

This week I came across a team using our blog platform in a slightly different manner and I thought it was clever. They had a team blog they used for communication within their team amongst one another, but they had the security open so others could read and benefit from their internal team conversations. The team was using this technology platform in place of an email distribution group (no more Reply-To-All-athons!). Obvious benefits include single instance of a message instead of many, transparency of responses and resulting conversation and long-term storage for history retrieval.

Sample (and generalized) interactions within this blog include:

• “Team, I’m over booked this week, can I get some volunteers to help me with these 4 tasks I am not going to be able to get to….?”
• “X task is complete. You can find the results stored in Y at this link.”
• “I can’t remember the ingredients to product Z. Does anyone know what they were or where I would look to find out?”
• “Don’t forget to stay up to date on your safety and compliance training by Feb 1!”
• “I have completed the work to get equipment X replaced. The new machine will be installed and ready for you to use in 3 weeks.”
• “Thanks to everyone for such great work today!   We have the following 3 outstanding requests that need to be escalated: 1, 2, 3″

Email distribution lists with many replies and difficult to track response threads drive you crazy? Consider this approach if possible for you.

Top Reads of the Week:

1. The Business Value of Social Networks – “Value creation has thus been shifting from protecting proprietary knowledge, to fostering collaboration, both within the company and beyond its boundaries, in order to help the firm participate in as broad and diverse a range of knowledge flows and thus improve its competitive position.”
2. Social Media in Life Sciences – Not new, but I read it this week!  “The Social Workplace – Employees who actively share their knowledge emerge as experts, and companies that encourage employees to share their expertise build stronger peer-to-peer networks, accelerating internal productivity gains.”  My experience with the Enterprise 2.0 Adoption Council is certainly a testament to this statement.

Tweets of the Week:

1. @mneff - “Why is tweeting addictive – we are wired to be social. This lets us connect and communicate easily with others. #acweb4″
2. @ITSinsider - “
   http://www.facebook.com/photo.php?pid=5266554&l=3259c59a17&id=120953840119
   ” -  If anyone doubts the reasons or value, this is rather self-explanatory. Wisdom of the Crowd.

From the life and times of @GolfinBP:

Sports Minute:

This time of year typically can be very depressing for a sports fan in the north eastern portion of the US. Football season is over, and more often than not for fans it ends on a sad note (a whole post without mentioning the Colts! oops). Fantasy Football season is over, and more often than not it ends on a sad note. There is golf on TV, which makes me want to play golf, but you can’t because more often than not there is 6+ inches of snow on the ground and no signs of it melting anytime soon. March Madness is a month away, and more often than not that ends on a sad note for my bracket. NBA starts to grab our attention a little bit, but with the season and playoffs running into June it is difficult to feel a sense of urgency. Particularly if you are a Pacers fan, because more often than not they aren’t good enough to be a threat in the playoffs and more often than not they aren’t bad enough to get excited about the next big name in the NBA draft.

At least there is curling on TV right now, right? I would be more excited about the Olympics if US Hockey, Ohno, White, Vonn and Miller were on more often. But since I am subjected to keeping an eye on figure skating and ice dancing most of the time for the chance they squeeze in the few select moments those stars actually appear, it takes away some of the appeal for me. But I’m still watching the TV with one eye and looking out the window with the other eye wishing I was on a golf course somewhere.

TV Minute:

Alright, I just better admit I’m never really going to get to that in-depth intelligent blog post about LOST that I have been wanting to write. So here’s the quick version.

I don’t think what we are seeing happen in the “new version” of 2004 (where the plane made it to LA) is going to resolve with our friends back on the island. How can it? The island is under water as a result of the bomb explosion in 1977. History has been rewritten, so now the alternate 2007 that the new versions of our friends will experience will be drastically different than the 2007 the old versions are living through currently – a time dimension that passed through 1977 without an atom bomb explosion, thus leaving the island in tact and precipitating the plane crash and all the events we have understood up to the start of this season.

Obviously the people’s paths are going to continue to cross in similarly fateful ways, but they can’t go back to the island that is under water, can they?

And who is conning who? Is the black smoke monster (moonlighting as Locke) conning Sawyer? Or is Sawyer conning smoky to learn what he can to eventually help out his friends? My money is on Sawyer in this one.

Bonus 24 Jack Bauer moment: At least LOST is not pretending to be realistic. 24 doesn’t have any admitted elements of magic or sorcery, pretending to be within the laws of reality. But glossing over the fact that Jack gets stabbed in the abdomen and less than 90 minutes later (with an untreated knife wound) is able to wrestle a man to death with his feet following extended torture directly to the wound is a bit much for me. I still watch, and accept that Jack is an uber-exceptional agent, but Come On, Man!

Top Reads of the Week:

1. Tiger Still Playing by His Own Rules – Bill Simmons with a nice break down of the Tiger speech, where it was smart and where it was not. Couldn’t agree more.
2. Somewhere Over the Rainbow – This counts as a read because the video has the lyrics. Can’t describe how much I love listening to this version of the song over and over. And love how they applied it in this incredible episode of Scrubs (My Way Home) a few years ago.

Tweets of the Week:

1. @SportsGuy33 – “And now … I’m going to leave you … and disappear for a few more weeks … with my new best friends … C3PO and R2D2.” – Tweeted immediately following the Tiger Woods statement on TV.
2. @PGATour – “Hail and wind gusts have temporarily suspended play at Accenture Match Play. Players will stay on the course until the weather clears. #golf ” - Hey, get tough golfers! At least there isn’t 6+ inches of snow on the ground!  I would’ve played.